DIPLOMA IN FASHION & VISUAL MERCHANDISING
Fashion visual merchandising is the ‘art’ of presenting products in both physical and digital retail stores and environments, in order to attract, engage, and sell to the fashion consumer. Participants fully understand the role and responsibilities of the visual merchandiser and fashion stylist through an in-depth study of the fashion retail market, looking at all types of retailing, brand positioning and the Omni channels of communication and selling, as well as creative techniques and new practices employed within the industry. Â
Duration:- 1 yearÂ
Eligibility:- Candidates must have passed 10+2 however, graduates can also apply for the course.
Course Curriculum Outcome:-Â
This covers external communication strategies in window display: from styling a product, to communicating the brand message and identity through methods of graphic communication and technology. Methods of composition, colour theory, propping, and display dynamics are also taught and applied. Internal communication investigates the physical store design and layout, fixtures, use of POS and product presentation as well as, engaging the customer through experiential and sensory environment design.Â
Candidate will also learn how to communicate brand message, sell a product, and evoke an emotive response to the customer through narrative and story telling.Â
Participants also learn to create, develop and manage live photo shoots working to a design brief informed by top industry brands
FUTURE SCOPE
- Visual Merchandiser
- Fashion Designer
- Fashion Photographer
- Display Designer
- Fashion Stylist
- Fashion Retailer
- Fashion Journalist
- Creative Team Retail
- Fashion Business Entrepreneur
- Creative/Art Director